{"id":3375,"date":"2024-12-03T15:09:10","date_gmt":"2024-12-03T18:09:10","guid":{"rendered":"https:\/\/www.purplemetrics.com.br\/?p=3375"},"modified":"2025-05-08T16:56:07","modified_gmt":"2025-05-08T19:56:07","slug":"podcasts","status":"publish","type":"post","link":"https:\/\/blog.purplemetrics.com.br\/en\/podcasts\/","title":{"rendered":"Podcasts com a Guta Tolmasquim e time do Purple Metrics"},"content":{"rendered":"<p>Nunca \u00e9 demais ouvir e se inspirar com bons conte\u00fados sobre branding, growth, m\u00e9tricas de marketing e neg\u00f3cios. Ent\u00e3o, achamos que seria uma boa ideia facilitar sua vida e reunir em um \u00fanico blog post todas as participa\u00e7\u00f5es mais recentes da Guta Tolmasquim, Lucas Yokota e time do Purple Metrics em podcasts sobre o tema. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Lembrando que o Purple tem muito conte\u00fado nas redes sociais e nosso pr\u00f3prio podcast, o Purple Talks. Vamos deixar o links aqui tamb\u00e9m:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-social-links is-content-justification-center is-layout-flex wp-container-core-social-links-is-layout-16018d1d wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/show\/4OVLdDS7g9Ak1PlzIqUfin?si=19d37f82118141e7\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-tiktok  wp-block-social-link\"><a href=\"https:\/\/tiktok\/@purplemetrics\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 32 32\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M16.708 0.027c1.745-0.027 3.48-0.011 5.213-0.027 0.105 2.041 0.839 4.12 2.333 5.563 1.491 1.479 3.6 2.156 5.652 2.385v5.369c-1.923-0.063-3.855-0.463-5.6-1.291-0.76-0.344-1.468-0.787-2.161-1.24-0.009 3.896 0.016 7.787-0.025 11.667-0.104 1.864-0.719 3.719-1.803 5.255-1.744 2.557-4.771 4.224-7.88 4.276-1.907 0.109-3.812-0.411-5.437-1.369-2.693-1.588-4.588-4.495-4.864-7.615-0.032-0.667-0.043-1.333-0.016-1.984 0.24-2.537 1.495-4.964 3.443-6.615 2.208-1.923 5.301-2.839 8.197-2.297 0.027 1.975-0.052 3.948-0.052 5.923-1.323-0.428-2.869-0.308-4.025 0.495-0.844 0.547-1.485 1.385-1.819 2.333-0.276 0.676-0.197 1.427-0.181 2.145 0.317 2.188 2.421 4.027 4.667 3.828 1.489-0.016 2.916-0.88 3.692-2.145 0.251-0.443 0.532-0.896 0.547-1.417 0.131-2.385 0.079-4.76 0.095-7.145 0.011-5.375-0.016-10.735 0.025-16.093z\" \/><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">TikTok<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-instagram  wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/purplemetrics\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/@purplemetrics\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/company\/purple-metrics\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Podcasts com participa\u00e7\u00f5es da Guta Tolmasquim e time do Purple Metrics<\/h2>\n\n\n\n<p>Voc\u00ea pode ouvir todos eles em sequ\u00eancia na nossa playlist do <a href=\"http:\/\/open.spotify.com\/playlist\/0GOHLYz33WI6riJcwzQdmF?si=b3bd4ba65a774bf6\" title=\"\"><strong>Spotify<\/strong><\/a> ou do <strong><a href=\"https:\/\/youtube.com\/playlist?list=PLsyl2QnPmBYwO27FXdsw_cYsIEO1nQ1rm&amp;si=CP_D6rDlelL6N78U\" title=\"\">Youtube<\/a><\/strong>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading\">2025<\/h1>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"315\" height=\"316\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/image-3.png\" alt=\"\" class=\"wp-image-4810\" style=\"width:240px\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/image-3.png 315w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/image-3-300x300.png 300w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/image-3-150x150.png 150w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/image-3-12x12.png 12w\" sizes=\"(max-width: 315px) 100vw, 315px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Analytics Talks  <\/strong>(mai\/2025)<\/p>\n\n\n\n<p>Gustavo Esteves e Lucian Fialho recebem Lucas Yokota (COO da Purple Metrics, ex-Google e Microsoft) para um papo sem enrola\u00e7\u00e3o sobre Cross-channel Analytics. A gente fala sobre por que ainda estamos presos em modelos ultrapassados de atribui\u00e7\u00e3o, enquanto o mercado evolui com testes de incrementalidade e modelos como o MMM. Lucas traz sua vis\u00e3o pr\u00e1tica sobre como sair do achismo e entrar no jogo da causalidade real, sem cair nas armadilhas da correla\u00e7\u00e3o.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/@AnalyticsTalks\/videos\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/5f4hO7WUy5QogzMjCJozp3?si=2cdaffdde2fa4930&#038;nd=1&#038;dlsi=855a55c9e41247e5\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"314\" height=\"314\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/image-2.png\" alt=\"\" class=\"wp-image-4751\" style=\"width:238px\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/image-2.png 314w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/image-2-300x300.png 300w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/image-2-150x150.png 150w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/image-2-12x12.png 12w\" sizes=\"(max-width: 314px) 100vw, 314px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Roda de Prospec\u00e7\u00e3o  <\/strong>(abr\/2025)<\/p>\n\n\n\n<p>No mundo das vendas B2B, muita gente se pergunta: &#8220;Outbound ainda funciona?&#8221;, &#8220;Cold Call ainda converte?&#8221;, &#8220;D\u00e1 para crescer s\u00f3 com inbound?&#8221; A resposta para todas essas perguntas \u00e9: depende. Neste epis\u00f3dio, vamos explorar como outbound e inbound podem (e devem) coexistir para construir uma estrat\u00e9gia comercial s\u00f3lida e previs\u00edvel. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/watch?v=uhhdGfEKRl8&#038;list=PLlWUCv0PA_MgfR_B1_GqXa0Pm1UVbOJ90&#038;index=2\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/4R8ZGAMDjGaVHDMzRaccan\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"380\" height=\"379\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/image-1.png\" alt=\"\" class=\"wp-image-4750\" style=\"width:239px\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/image-1.png 380w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/image-1-300x300.png 300w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/image-1-150x150.png 150w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/image-1-12x12.png 12w\" sizes=\"(max-width: 380px) 100vw, 380px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Vamos de vendas  <\/strong>(mar\/2025)<\/p>\n\n\n\n<p>Sabia que propostas consideradas perdidas podem se tornar quase 30% das vendas do ano? Foi exatamente isso que o Purple Metrics conquistou ao combinar branding estrat\u00e9gico com o uso inteligente de CRM. Neste epis\u00f3dio, recebemos Lucas Pizzinatto, Head de Vendas do Purple Metrics, para um papo direto sobre como o Branding orientado a resultados pode acelerar o ciclo de vendas e gerar impacto estrat\u00e9gico para seu neg\u00f3cio.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/watch?v=3l5G9-dAgUA\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/4eHOMChYOP6q52Mxio2hXP?si=zAwcDlYJTJWQ5JqCc_Ey8Q&#038;nd=1&#038;dlsi=3cb7d5f3b80c4ead\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading\">2024<\/h1>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"624\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-35.png\" alt=\"\" class=\"wp-image-4315\" style=\"width:238px\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-35.png 626w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-35-300x300.png 300w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-35-150x150.png 150w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-35-12x12.png 12w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Papo B2B Ploomes Podcasts  <\/strong>(nov<em>\/2024<\/em>)<\/p>\n\n\n\n<p>Quando o ciclo de vendas se estende por meses, o branding se torna essencial para manter a conex\u00e3o e a confian\u00e7a em cada etapa do processo. Mas como aplicar essas estrat\u00e9gias na pr\u00e1tica?<br>No Papo B2B desta semana, Lucas Pizzinatto, Head of Sales na Purple Metrics, e Henrique Lubk, Head de Marketing na Ploomes, explicam como o branding pode ser o diferencial para engajar prospects e fechar mais neg\u00f3cios.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/watch?v=1FvbnwLQ1QQ\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/3ATwCTzxNQR4CR02HFQUrT?si=1934936728284b34&#038;nd=1&#038;dlsi=37a56fe32d354130\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"369\" height=\"372\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/image.png\" alt=\"\" class=\"wp-image-4318\" style=\"width:238px\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/image.png 369w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/image-298x300.png 298w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/image-150x150.png 150w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/image-12x12.png 12w\" sizes=\"(max-width: 369px) 100vw, 369px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Desobedi\u00eancia Produtiva com Ivan Mor\u00e9  <\/strong>(nov<em>\/2024<\/em>)<\/p>\n\n\n\n<p>Voc\u00ea sabe como mensurar o impacto real de uma marca no mercado? De onde v\u00eam as tend\u00eancias que moldam o futuro do branding e dos neg\u00f3cios? Ou\u00e7a e entenda como Guta Tolmasquim, fundadora e CEO da Purple Metrics, se tornou uma refer\u00eancia no universo da mensura\u00e7\u00e3o de branding e an\u00e1lise de tend\u00eancias. Ela traz a provoca\u00e7\u00e3o: ser\u00e1 que voc\u00ea est\u00e1 medindo o que realmente importa para o seu neg\u00f3cio?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/live\/VpyadfDGnpo?si=8dJz4cyEAJJ0SD3e\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/3mQHKMkZT6uvsqw4FsbpRP?si=wOzT9D1PQMyWs9EuFuGNJw\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/Purple-Pills-novo-template-capa-Luma-3-1024x1024.png\" alt=\"\" class=\"wp-image-4261\" style=\"width:238px\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/Purple-Pills-novo-template-capa-Luma-3-1024x1024.png 1024w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/Purple-Pills-novo-template-capa-Luma-3-300x300.png 300w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/Purple-Pills-novo-template-capa-Luma-3-150x150.png 150w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/Purple-Pills-novo-template-capa-Luma-3-768x768.png 768w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/Purple-Pills-novo-template-capa-Luma-3-12x12.png 12w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/Purple-Pills-novo-template-capa-Luma-3.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Transmiss\u00e3o do MBA USP\/Esalq no RD Summit  <\/strong>(nov<em>\/2024<\/em>)<\/p>\n\n\n\n<p>Nessa transmiss\u00e3o que aconteceu no RD Summit 2024 no Cubo de transmiss\u00e3o do MBA da USP\/Esalq a Guta Tolmasquim comentou sobre sua palestra, como foi o processo de cria\u00e7\u00e3o do Purple Metrics, como medir branding em times de marketing que est\u00e3o come\u00e7ando e outros temas.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/live\/yEp5RBXfQC0?si=bEahf9rOg6J292UR&#038;t=6480\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-34-1024x1024.png\" alt=\"\" class=\"wp-image-4260\" style=\"width:238px\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-34-1024x1024.png 1024w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-34-300x300.png 300w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-34-150x150.png 150w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-34-768x768.png 768w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-34-12x12.png 12w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-34.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>RD Summit Live Show 2024  <\/strong>(nov<em>\/2024<\/em>)<\/p>\n\n\n\n<p>No RD Summit Live Show, a Guta Tolmasquim conversou com o Gustavo Ruchaud sobre o conte\u00fado da sua palestra, que conta sobre o tri\u00e2ngulo amoro entre Branding, Performance e M\u00e9tricas de Curto Prazo. Ela fala sua vis\u00e3o sobre como v\u00ea Branding se conectando \u00e0 performance nos pr\u00f3ximos anos, como se inspira para criar conte\u00fados com os acontecimentos do dia a dia, al\u00e9m de outros papos. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/live\/nhIYrBDwVPk?si=2MXgAtCXwYr07SzX&#038;t=27600\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"629\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-33.png\" alt=\"\" class=\"wp-image-4101\" style=\"width:238px\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-33.png 630w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-33-300x300.png 300w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-33-150x150.png 150w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-33-12x12.png 12w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Astella Playbook  <\/strong>(out<em>\/2024<\/em>)<\/p>\n\n\n\n<p>Neste primeiro epis\u00f3dio do Astella Playbook Conex\u00f5es reunimos Eric Santos, fundador da RD Station, e Guta&nbsp;Tolmasquim, fundadora da Purple Metrics. Neste encontro de gera\u00e7\u00f5es empreendedoras, ambos conversam com o Daniel Chalfon sobre experi\u00eancias, desafios do dia-a-dia, conselhos e boas pr\u00e1ticas para quem est\u00e1 na cadeira de CEO de uma startup.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/1JZN1sD79VjhHDrSn3rN8P?si=98b49ad9acf240af&#038;nd=1&#038;dlsi=9ca05c514a364a75\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"631\" height=\"632\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-32.png\" alt=\"\" class=\"wp-image-4100\" style=\"width:238px\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-32.png 631w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-32-300x300.png 300w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-32-150x150.png 150w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-32-12x12.png 12w\" sizes=\"(max-width: 631px) 100vw, 631px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Catalisadores da Mudan\u00e7a  <\/strong>(out<em>\/2024<\/em>)<\/p>\n\n\n\n<p>Lucas Pizzinatto \u00e9 Head of Sales e Founding Team do Purple Metrics, vendedor, marketeiro e presta mentoria em vendas para Startups Early Stage. Nesse epis\u00f3dio, trouxe insights relevantes sobre o uso dos dados de branding para alavancar o growth na constru\u00e7\u00e3o de marcas e impulsionar os resultados em vendas. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/1ZxFEwOT58hdfo7tdnogRX?si=1ce24d6b641d48d2&#038;nd=1&#038;dlsi=0430f44baee649b6\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"628\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-31.png\" alt=\"\" class=\"wp-image-4099\" style=\"width:238px\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-31.png 630w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-31-300x300.png 300w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-31-150x150.png 150w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-31-12x12.png 12w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Gente Conversa | Globo podcasts  <\/strong>(<em>out\/2024<\/em>)<\/p>\n\n\n\n<p>A apresentadora Ju Wallauer promoveu o debate sobre o papel do branding no mundo moderno, com insights valiosos de quem est\u00e1 na vanguarda dessa transforma\u00e7\u00e3o. Participaram da conversa Andr\u00e9a Tuttman, diretora de marketing da Globo, Guta Tolmasquim, fundadora e CEO da Purple Metrics e Andr\u00e9 Scaciota, superintendente de marketing &amp; m\u00eddia do Ita\u00fa Unibanco.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/4BiOl61fAD4JJtLpfUwW6M?si=06ba980957e246cd&#038;nd=1&#038;dlsi=72a3e382d89c42d6\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"629\" height=\"630\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-30.png\" alt=\"\" class=\"wp-image-4098\" style=\"width:238px\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-30.png 629w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-30-300x300.png 300w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-30-150x150.png 150w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-30-12x12.png 12w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>os agilistas   <\/strong>(<em>out\/2024<\/em>)<\/p>\n\n\n\n<p>Ser\u00e1 que sua empresa est\u00e1 confundindo experi\u00eancia humanizada com l\u00fadica? Neste Enzimas, Eduardo Tolmasquim, CTO na Purple Metrics, reflete sobre a evolu\u00e7\u00e3o da cultura organizacional ao longo da hist\u00f3ria. Ele tamb\u00e9m discute como a lideran\u00e7a humanizada \u00e9 fundamental nos dias de hoje para inspirar os times.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/479NvApbTnWF5QjLJiqZ91?si=f20dfe58827a4e7c&#038;nd=1&#038;dlsi=07f0b66c723040e9\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"319\" height=\"315\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-28.png\" alt=\"\" class=\"wp-image-4032\" style=\"width:238px;height:auto\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-28.png 319w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-28-300x296.png 300w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-28-12x12.png 12w\" sizes=\"(max-width: 319px) 100vw, 319px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>P\u00edlulas de Conhecimento!  <\/strong>(<em>set\/2024<\/em>)<\/p>\n\n\n\n<p>Como medir o impacto do Branding? Ali\u00e1s, o que \u00e9 Branding e qual sua diferen\u00e7a com o chamado marketing de performance?<br>Neste epis\u00f3dio do P\u00edlulas de Conhecimento, Eduardo Tolmasquim, CTO da Purple Metrics, traz insights sobre como construir e medir a for\u00e7a de uma marca no mercado atual.<\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/73zzjpp0HYFZMU9VLEmAcg?si=yFQBWBQNQQi6xF3mRFpPCg\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/Purple-Pills-novo-template-capa-Luma-4-1024x1024.png\" alt=\"\" class=\"wp-image-4262\" style=\"width:240px\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/Purple-Pills-novo-template-capa-Luma-4-1024x1024.png 1024w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/Purple-Pills-novo-template-capa-Luma-4-300x300.png 300w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/Purple-Pills-novo-template-capa-Luma-4-150x150.png 150w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/Purple-Pills-novo-template-capa-Luma-4-768x768.png 768w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/Purple-Pills-novo-template-capa-Luma-4-12x12.png 12w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/Purple-Pills-novo-template-capa-Luma-4.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>No Time For Gurus  <\/strong>(<em>jul\/2024<\/em>)<\/p>\n\n\n\n<p>Neste conte\u00fado promovido pela 8D Hubify, a Guta Tolmasquim bateu um papo com Rafael Kiso, CEO da Mlabs, e com o F\u00e1bio Duran, CEO da 8D Hubify, sobre como construir marcas que geram receita usando as redes sociais. <\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/youtu.be\/X3Oata-mT48?si=Yoghjw_BZ5jMrHb2&#038;t=2722\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/06\/Apresentacao-sem-titulo.png\" alt=\"\" class=\"wp-image-3571\" style=\"width:240px\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/06\/Apresentacao-sem-titulo.png 500w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/06\/Apresentacao-sem-titulo-300x300.png 300w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/06\/Apresentacao-sem-titulo-150x150.png 150w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/06\/Apresentacao-sem-titulo-12x12.png 12w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>NP Digital Brasil  <\/strong>(<em>jun\/2024<\/em>)<\/p>\n\n\n\n<p>Nesse epis\u00f3dio do nosso podcast, mergulhamos profundamente na arte e ci\u00eancia do branding com o especialista Lucas Yokota. Abordando desde a trajet\u00f3ria dele at\u00e9 as estrat\u00e9gias eficazes para medir branding, nossa discuss\u00e3o \u00e9 uma verdadeira masterclass para empreendedores, profissionais de marketing, e qualquer um interessado em impulsionar sua marca.<\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/youtu.be\/GTLQ4GpGKmo?si=h0nEASudMLK2Dp95\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"254\" height=\"249\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/06\/image-2.png\" alt=\"\" class=\"wp-image-3567\" style=\"width:240px\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/06\/image-2.png 254w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/06\/image-2-12x12.png 12w\" sizes=\"(max-width: 254px) 100vw, 254px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Analytics Talks  <\/strong>(<em>jun\/2024<\/em>)<\/p>\n\n\n\n<p>Voc\u00ea sabe como integrar a estrat\u00e9gia de brandformance para construir uma marca forte e alcan\u00e7ar resultados baseados em dados? Neste epis\u00f3dio, discutimos isso em detalhes com a participa\u00e7\u00e3o do Lucas Yokota, da Purple Metrics.<\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/3r5VVherNw3Zbq8bhTwP2m?si=e7664faef74b469f&#038;nd=1&#038;dlsi=1de1a55119e34d14\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/watch?v=PBwQvYfdE4s\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"315\" height=\"316\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/06\/image-1.png\" alt=\"\" class=\"wp-image-3564\" style=\"width:241px\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/06\/image-1.png 315w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/06\/image-1-300x300.png 300w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/06\/image-1-150x150.png 150w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/06\/image-1-12x12.png 12w\" sizes=\"(max-width: 315px) 100vw, 315px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Quarto Ato  <\/strong>(<em>jun\/2024<\/em>)<\/p>\n\n\n\n<p>O Purple Metrics surgiu como um software B2B voltado para mensurar o impacto do branding. Com or\u00e7amento limitado t\u00edpico de startups, a estrat\u00e9gia inicial envolveu definir posicionamento e testar abordagens em reuni\u00f5es comerciais, ajustando a estrat\u00e9gia conforme a experi\u00eancia e feedback.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/1uGYEsKmruyRM49Ei7mnDK?si=2B_ekXWYSiWXhh6VnEfhwQ\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"317\" height=\"317\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/06\/image.png\" alt=\"\" class=\"wp-image-3563\" style=\"width:241px\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/06\/image.png 317w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/06\/image-300x300.png 300w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/06\/image-150x150.png 150w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/06\/image-12x12.png 12w\" sizes=\"(max-width: 317px) 100vw, 317px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Like a Boss <\/strong>(<em>mai\/2024<\/em>)<\/p>\n\n\n\n<p>Neste epis\u00f3dio, Guta Tolmasquim, CEO do Purple Metrics, compartilha a trajet\u00f3ria de crescimento da empresa, que foi baseado desde o princ\u00edpio no investimento em branding. Saiba mais sobre import\u00e2ncia do branding no cen\u00e1rio atual, como foi o levantamento de capital da startup e insights valiosos sobre gest\u00e3o de marca!<\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/5znW4Tt8Zwz7eTsmubZCcv?si=YMHzOcQvRBqRXKSfaEt2qA\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/watch?v=5FRlopPuu7M\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/04\/image-2.png\" alt=\"\" class=\"wp-image-3501\" style=\"width:241px\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/04\/image-2.png 200w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/04\/image-2-150x150.png 150w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/04\/image-2-12x12.png 12w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Funded &#8211; how they raised millions  <\/strong>(<em>abr\/2024<\/em>)<\/p>\n\n\n\n<p>Bootstrapping and raising venture capital are two different beasts. Bootstrapping gives you control, but growth is slower. Venture capital speeds things up, but you have to give up some control.&nbsp;In this episode, we get to learn about how Guta ended up closing her $1.2M pre-seed round and just how powerful building your network really is.<\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/1BYwrxjSxd69IKeVsUwwhU?si=3b7dc10e21e0476e&#038;nd=1&#038;dlsi=ba84e79f66564226\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"254\" height=\"255\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/04\/image.png\" alt=\"\" class=\"wp-image-3472\" style=\"width:240px\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/04\/image.png 254w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/04\/image-150x150.png 150w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/04\/image-12x12.png 12w\" sizes=\"(max-width: 254px) 100vw, 254px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Raise the Bar  <\/strong>(<em>abr\/2024<\/em>)<\/p>\n\n\n\n<p>H\u00e1 algum tempo, o branding tem se consolidado como um dos investimentos mais lucrativos a m\u00e9dio e longo prazo para qualquer organiza\u00e7\u00e3o. Por isso, este epis\u00f3dio \u00e9 fundamental para voc\u00ea aprender como a mensura\u00e7\u00e3o precisa do retorno sobre esse investimento pode ser a pe\u00e7a-chave para persuadir tanto a \u00e1rea de vendas quanto a diretoria sobre sua efic\u00e1cia.<\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/4iRYxSigd1IDJbNhIysmfH?si=fk9GNLpLQT-isN8FBZHGzg&#038;nd=1&#038;dlsi=58c937aec3b8410c\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/watch?v=iufVUHOcAj4&#038;feature=youtu.be\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"318\" height=\"314\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-27.png\" alt=\"\" class=\"wp-image-3470\" style=\"width:240px\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-27.png 318w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-27-300x296.png 300w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-27-12x12.png 12w\" sizes=\"(max-width: 318px) 100vw, 318px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Caf\u00e9 com Biz  <\/strong>(<em>mar\/2024<\/em>)<\/p>\n\n\n\n<p>Branding \u00e9 tudo, certo! Mas o que exatamente ele faz, do que se alimenta e como se molda a diferentes tipos de neg\u00f3cios? Para conversar sobre isso a J\u00e9ssica juntou a Amanda e o Lucas, dois profissionais com carreiras cheias de hist\u00f3rias para contar que v\u00e3o mergulhar em diversas reflex\u00f5es.<\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/5Ua7H3MWdnpgyRoYY9peNe?si=cdf191ad22b74247&#038;nd=1&#038;dlsi=508d428e4dea4ce2\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/watch?v=f6Ed2X6IX_A\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"285\" height=\"288\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-25.png\" alt=\"\" class=\"wp-image-3446\" style=\"width:240px\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-25.png 285w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-25-12x12.png 12w\" sizes=\"(max-width: 285px) 100vw, 285px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Branding em Tudo, com Galileu Nogueira <\/strong>(<em>mar\/2024<\/em>)<\/p>\n\n\n\n<p>Falamos sobre o branding ser tang\u00edvel ou n\u00e3o, a longo prazo ou n\u00e3o.<br>Sabemos que n\u00e3o \u00e9 dif\u00edcil encontrarmos uma resist\u00eancia quanto ao investimento na constru\u00e7\u00e3o de uma marca, j\u00e1 que se criou uma ideia de que isso s\u00f3 vai dar retorno no longo prazo. A verdade \u00e9 que constru\u00e7\u00e3o de marca e ativa\u00e7\u00e3o de vendas s\u00e3o coisas diferentes e por isso elas t\u00eam prop\u00f3sitos diferentes.<\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/5U0SX2fWqYCNlflctmSu7d?si=890f754dcb094b24&#038;nd=1&#038;dlsi=2934ecc8632044ba\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/watch?v=DkIZ8UJ9Nvo\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/06\/Apresentacao-sem-titulo-1.png\" alt=\"\" class=\"wp-image-3583\" style=\"width:240px\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/06\/Apresentacao-sem-titulo-1.png 500w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/06\/Apresentacao-sem-titulo-1-300x300.png 300w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/06\/Apresentacao-sem-titulo-1-150x150.png 150w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/06\/Apresentacao-sem-titulo-1-12x12.png 12w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>SEO Martincast <\/strong>(<em>fev\/2024<\/em>)<\/p>\n\n\n\n<p>No Martincast 121 falaremos com Lucas Yokota da Purple Metrics sobre branding, mensura\u00e7\u00e3o de marca e sobre como funciona o Purple Metrics dentre outros assuntos relacionados.<\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/watch?v=T765FF_-1Kc&#038;t=3s\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"233\" height=\"228\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image.png\" alt=\"Guta Tolmasquim no Podcast DoTheMath (fev\/2024)\" class=\"wp-image-3380\" style=\"width:240px\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image.png 233w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-12x12.png 12w\" sizes=\"(max-width: 233px) 100vw, 233px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>DoTheMath <\/strong>(<em>fev\/2024<\/em>)<\/p>\n\n\n\n<p>A dicotomia entre branding e performance no marketing \u00e9 um equ\u00edvoco prejudicial, necessitando de uma abordagem integrada para estrat\u00e9gias eficazes. Marcas como Nubank e Apple demonstram o poder de uma identidade forte e emocional, provando que a uni\u00e3o de branding e performance \u00e9 essencial para o sucesso.<\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/3z8tlen4K5OAhxJpCwSUCh?si=qyJ7bAkoQ1qphkqqJwoeXQ\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li>\n\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"232\" height=\"232\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-1.png\" alt=\"Guta Tolmasquim no MVP - podcast do Startups.com.br (fev\/2024)\" class=\"wp-image-3388\" style=\"width:240px\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-1.png 232w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-1-150x150.png 150w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-1-12x12.png 12w\" sizes=\"(max-width: 232px) 100vw, 232px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong><strong>MVP &#8211; podcast do Startups.com.br<\/strong><\/strong> (<em>fev\/2024<\/em>)<\/p>\n\n\n\n<p>O MVP trouxe para a mesa Guta Tolmasquim, cofundadora da Purple Metrics, e Gabriel Costa, o Mineiro, cofundador da Growth Leaders Academy (GLA) e da Merlin. No papo, eles discutem a rela\u00e7\u00e3o e fala sobre o atual cen\u00e1rio do marketing e as formas trabalhar daqui em diante.<\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/2C2hWFslo7liD2bQ916Vx0?si=Idc9jLTUTB6B8V1aUHzb8w\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li>\n\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"233\" height=\"233\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-2.png\" alt=\"Guta Tolmasquim no TalksbyLeo Podcast (fev\/2024)\" class=\"wp-image-3389\" style=\"width:240px\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-2.png 233w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-2-150x150.png 150w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-2-12x12.png 12w\" sizes=\"(max-width: 233px) 100vw, 233px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>TalksbyLeo Podcast<\/strong> (<em>fev\/2024<\/em>)<\/p>\n\n\n\n<p>O podcast \u00e9 um bate-papo apresentado por Leo Kuba, com convidados(as) que inspiram atrav\u00e9s de suas hist\u00f3rias de empreendedorismo e alta-performance. Guta falou sobre sua trajet\u00f3ria profissional, sua vis\u00e3o construindo a Purple Metrics, os desafios das mulheres empreendedoras e muito mais.<\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/27jy0oo1NM4G3eOWocVJRt?si=I0UgGgIhSx6076id9P27tw\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/youtu.be\/GFon43HmDLs\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"232\" height=\"230\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-3.png\" alt=\"Guta Tolmasquim no Growthaholics - podcast da ACE (jan\/2024)\" class=\"wp-image-3391\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-3.png 232w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-3-150x150.png 150w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-3-12x12.png 12w\" sizes=\"(max-width: 232px) 100vw, 232px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong><strong>Growthaholics &#8211; <\/strong>podcast da ACE<\/strong> (<em>jan\/2024<\/em>)<\/p>\n\n\n\n<p>Como a constru\u00e7\u00e3o de marcas acontece na vida real? Pedro Waengertner conversa com Guta Tolmasquim, Founder e CEO da Purple Metrics, Victor Dellorto, Co-founder e CEO da Deskfy, para desmistificar essa aura constru\u00edda em torno de branding. Existe f\u00f3rmula para construir algo intang\u00edvel? Vem com a gente!<\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/5vLE8aKIDSBxeEr605lrls?si=pJJzYUPXQaS3F6mtYTTOAA\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/watch?v=MQknYXsXyC0&#038;list=PLCvS-9zJelg0W2ULjexeFM1FQq9Fgz_6R&#038;index=6\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"231\" height=\"229\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-4.png\" alt=\"Lucas Yokota, COO do Purple Metrics no podcast B2B Insiders - 5 caras e um Macallan (jan\/2024)\" class=\"wp-image-3396\" style=\"width:240px\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-4.png 231w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-4-150x150.png 150w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-4-12x12.png 12w\" sizes=\"(max-width: 231px) 100vw, 231px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong><strong>B2B Insiders<\/strong><\/strong> (<em>jan\/2024<\/em>)<\/p>\n\n\n\n<p>Lucas Yokota, COO do Purple Metrics participou do \u00faltimo epis\u00f3dio da temporada 1 do B2B Insiders. Falamos sobre temas pol\u00eamicos, curiosos e interessantes do marketing B2B: O funil de marketing morreu ou n\u00e3o? CEO que n\u00e3o manja de marketing. \u00c9 cilada? Como conseguir mais or\u00e7amento de marketing para 2024?<\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/6mdl87ppcpKXAD4MyIK0CO?si=eWRp0t8PQu6bcrINqXqMig\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/watch?v=Ma1myjSCNaw\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading\">2023<\/h1>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"253\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/06\/image-4.png\" alt=\"\" class=\"wp-image-3581\" style=\"width:233px;height:auto\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/06\/image-4.png 256w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/06\/image-4-12x12.png 12w\" sizes=\"(max-width: 256px) 100vw, 256px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Astella Playbook<\/strong> <em>(dez\/2023)<\/em><\/p>\n\n\n\n<p>No epis\u00f3dio,&nbsp;Guta&nbsp;fala sobre sua trajet\u00f3ria, o processo de vendas PLG e como a Purple Metrics vem gerando leads no topo do funil atrav\u00e9s de uma estrat\u00e9gia de &#8220;thought leadership&#8221; nas redes sociais.<\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/37RS8Uc7dnfBZzyjcLrF4M?si=a40b5582fe5d4391&#038;nd=1&#038;dlsi=891e33896e94480c\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/watch?v=pvY7bZWi4Os\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"234\" height=\"233\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-9.png\" alt=\"\" class=\"wp-image-3405\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-9.png 234w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-9-150x150.png 150w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-9-12x12.png 12w\" sizes=\"(max-width: 234px) 100vw, 234px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>O Experimento com Guta Tolmasquim e Gabriel Mineiro<\/strong> <em>(dez\/2023)<\/em><\/p>\n\n\n\n<p>Guta e Mineiro, \u00edcones de Branding e Growth respectivamente, se uniram para fazer as pazes entre essas duas \u00e1reas!<br>O programa te convida a desafiar suas verdades absolutas, mostrando que as marcas s\u00f3 tendem a ganhar resultados mais expressivos com &#8220;brandformance&#8221;.<\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/show\/3IeOx7H3dzRcidplfAiz5C?si=342e048ec8514a93\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/watch?v=LKS7dDuVlu8&#038;list=PLy8iFoljIPf4zZBFBn1vtGD2kETap-WsK\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"233\" height=\"231\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-8.png\" alt=\"\" class=\"wp-image-3404\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-8.png 233w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-8-150x150.png 150w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-8-12x12.png 12w\" sizes=\"(max-width: 233px) 100vw, 233px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Dentro do Ringue<\/strong> <em>(nov\/2023)<\/em><\/p>\n\n\n\n<p>Como as m\u00e9tricas impulsionam neg\u00f3cios recorrentes e como as an\u00e1lises e insights orientados por dados otimizam o crescimento e a reten\u00e7\u00e3o de clientes &#8211; do b\u00e1sico ao avan\u00e7ado no assunto de m\u00e9tricas SaaS. Tome decis\u00f5es atrav\u00e9s de uma perspectiva baseada em m\u00e9tricas s\u00f3lidas para alcan\u00e7ar o sucesso em neg\u00f3cios por assinatura.<\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/2hE2X3ficYkHts5jtV2gC5?si=YI3OEqG8SFqP7hKy25iChQ\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/watch?v=FurI0Zh3igg\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"315\" height=\"314\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-26.png\" alt=\"\" class=\"wp-image-3468\" style=\"width:240px\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-26.png 315w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-26-300x300.png 300w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-26-150x150.png 150w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-26-12x12.png 12w\" sizes=\"(max-width: 315px) 100vw, 315px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Lan\u00e7a produto<\/strong> <em>(out\/2023)<\/em><\/p>\n\n\n\n<p>Voc\u00ea j\u00e1 sentiu a press\u00e3o de lan\u00e7ar um produto no menor tempo poss\u00edvel, mas com o m\u00e1ximo impacto? Ou teve que fazer um estudo de mercado detalhado em tempo recorde? Neste epis\u00f3dio do Lan\u00e7a Produto, conversamos com Irving Prochnow, Senior Manager de Product Marketing na Linx, e o Lucas Yokota, COO da Purple Metrics, sobre os desafios do dia a dia de marketing de produto, na pr\u00e1tica.<\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/2F3DW0bAp23VeNuch8Tl87?si=f96ab0d7e6624caf\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-11.png\" alt=\"\" class=\"wp-image-3410\" style=\"width:240px\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-11.png 800w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-11-300x300.png 300w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-11-150x150.png 150w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-11-768x768.png 768w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-11-12x12.png 12w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Conversa B2B<\/strong> <em>(out\/2023)<\/em><\/p>\n\n\n\n<p>Branding \u00e9 um tema que tem sido bastante debatido no mercado B2B e h\u00e1 muitos mitos relacionados ao tema. Alguns cl\u00e1ssicos, outros novos. Mas, afinal: quais s\u00e3o os mitos do branding no B2B e como superar essas cren\u00e7as limitantes? Para abordar o tema, convidamos a Guta Tolmasquim, Fundadora e CEO da Purple Metrics.<\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/2CGKiaGnGNGRRsKi4bzyCK?si=bOaNihtqQSu1KixDtdmL0w\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/watch?v=7duBiOWRSRA&#038;t=2s\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"231\" height=\"231\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-7.png\" alt=\"\" class=\"wp-image-3403\" style=\"width:240px\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-7.png 231w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-7-150x150.png 150w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-7-12x12.png 12w\" sizes=\"(max-width: 231px) 100vw, 231px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Brazil (is not) for beginners with Guta Tolmasquim<\/strong> <em>(out\/2023)<\/em><\/p>\n\n\n\n<p>Isaac speaks with Guta Tolmasquim, the Founder and CEO of Purple Metrics, about building brands in Brazil.<br><br><\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/3HbRSq6PwEuNWr1N2RmDzl?si=fc4Kr4gDQHWRN2dbznQotQ\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"317\" height=\"313\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/04\/image-1.png\" alt=\"\" class=\"wp-image-3474\" style=\"width:240px\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/04\/image-1.png 317w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/04\/image-1-300x296.png 300w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/04\/image-1-12x12.png 12w\" sizes=\"(max-width: 317px) 100vw, 317px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Fala Mais Podcast<\/strong> <em>(set\/2023)<\/em><\/p>\n\n\n\n<p>O #FalaMais \u00e9 o podcast do Grupo Fala, hub de comunica\u00e7\u00e3o que tem como objetivo alavancar neg\u00f3cios por meio de reputa\u00e7\u00e3o de marca. Ele \u00e9 um espa\u00e7o reservado para conversas e debates sobre tudo que permeia o ecossistema de comunica\u00e7\u00e3o, cria\u00e7\u00e3o de reputa\u00e7\u00e3o e autoridade de marcas.<\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/7EtRSwcSeZH7ALQ5WDFfHp?si=C8CwJq02QjGnHqUuZg3Rmg&#038;nd=1&#038;dlsi=18985832534f46b8\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"231\" height=\"231\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-12.png\" alt=\"\" class=\"wp-image-3416\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-12.png 231w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-12-150x150.png 150w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-12-12x12.png 12w\" sizes=\"(max-width: 231px) 100vw, 231px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>LATAM Founders<\/strong> <em>(jul\/2023)<\/em><\/p>\n\n\n\n<p>Guta Tolmasquim, founded Brand Gym, the biggest branding agency for startups in LATAM. Their clients include startups from the portfolios of Kaszek, Monashees, Valor, Canary, YC, Latitud, Maya, Igah, and others. More recently, Guta embarked on her second venture: Purple Metrics.<\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/1h8Lqn41jpJMfALjgKfUYD?si=nsgHJKh7T1S7ITPlJtT4Ow\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"232\" height=\"230\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-13.png\" alt=\"\" class=\"wp-image-3417\" style=\"width:240px\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-13.png 232w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-13-150x150.png 150w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-13-12x12.png 12w\" sizes=\"(max-width: 232px) 100vw, 232px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Layer Talks<\/strong> <em>(jul\/2023)<\/em><\/p>\n\n\n\n<p>Neste epis\u00f3dio do podcast da Layer, vamos conversar com Guta Tolmasquim, fundadora e CEO do Purple Metrics, um software que mede o branding e seu impacto no comportamento do consumidor. O assunto da vez \u00e9 o branding e o topo de funil como partes indispens\u00e1veis da estrat\u00e9gia de neg\u00f3cio.<\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/3EIVWP1AUTdscEiZPm5su5?si=8tBGbg1ASnSAp9ySDb6VpQ\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/watch?v=Q-F4Bh9G1ys\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"229\" height=\"228\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-15.png\" alt=\"\" class=\"wp-image-3420\" style=\"width:240px\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-15.png 229w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-15-150x150.png 150w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-15-12x12.png 12w\" sizes=\"(max-width: 229px) 100vw, 229px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Marketing &amp; Neg\u00f3cios<\/strong> <em>(jun\/2023)<\/em><\/p>\n\n\n\n<p>Neste epis\u00f3dio falamos sobre as percep\u00e7\u00f5es sobre medir branding, a conex\u00e3o de conte\u00fado aut\u00eantico no TikTok e branding das marcas, branding vs performance, entre outros assuntos!<br><br><\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/6uTx1dZUTstHqcVeRhcDXK?si=pM-fSd7rQvCq0qMXa1ylvw\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/watch?v=n3LZklKFUCk\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"231\" height=\"227\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-16.png\" alt=\"\" class=\"wp-image-3423\" style=\"width:240px\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-16.png 231w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-16-12x12.png 12w\" sizes=\"(max-width: 231px) 100vw, 231px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Fazer diferente, Faz Diferen\u00e7a<\/strong> <em>(jul\/2023)<\/em><\/p>\n\n\n\n<p>Guta traz a import\u00e2ncia de ter perfis complementares na empresa e tamb\u00e9m compartilha suas experi\u00eancias com rodadas de capta\u00e7\u00e3o de investimentos e o que ela valoriza nos investidores. Fala sobre vulnerabilidades, aprendizado cont\u00ednuo e a import\u00e2ncia da maturidade e senioridade para lidar com sua vida profissional e pessoal.<\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/4UoFO2gD15zTCyOE47vWsI?si=67D8LMPnSIyXprMHuTM2fw\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"231\" height=\"229\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-18.png\" alt=\"\" class=\"wp-image-3425\" style=\"width:240px\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-18.png 231w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-18-150x150.png 150w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-18-12x12.png 12w\" sizes=\"(max-width: 231px) 100vw, 231px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Analytics Talks <\/strong> <em>(mai\/2023)<\/em><\/p>\n\n\n\n<p>Voc\u00ea sabe analisar branding e quais s\u00e3o as principais m\u00e9tricas? No epis\u00f3dio de hoje, recebemos a Guta Tolmasquim, CEO do Purple Metrics, para bater um papo sobre como analisar os dados em branding, e diversos insights sobre a \u00e1rea. Vamos conferir?<br><br><\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/58gC9pLPSqOw1yvrDLN5YX?si=_8aYg_YYRuKScn4YNX4X6w\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"231\" height=\"234\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-17.png\" alt=\"\" class=\"wp-image-3424\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-17.png 231w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-17-12x12.png 12w\" sizes=\"(max-width: 231px) 100vw, 231px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>B2B Insiders<\/strong> <em>(mar\/2023)<\/em><\/p>\n\n\n\n<p>Guta fala sobre estrat\u00e9gia de marca e branding, e al\u00e9m de fazer as defini\u00e7\u00f5es conceituais, explica qual o framework que ela usa para posicionar uma marca. Guta tamb\u00e9m reflete sobre os investimentos em marca no B2B e compartilha suas ideias no bloco &#8220;O que voc\u00ea faria?&#8221; sobre como mudar o posicionamento de uma startup\/scale-up.<\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/4S8a6qKGV3TPL9c4neKl27?si=67v_HhyqT0qlW-ePZj0c0w\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading\">2022<\/h1>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"231\" height=\"230\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-22.png\" alt=\"\" class=\"wp-image-3433\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-22.png 231w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-22-150x150.png 150w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-22-12x12.png 12w\" sizes=\"(max-width: 231px) 100vw, 231px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Deep Growth<\/strong> <em>(dez\/2022)<\/em><\/p>\n\n\n\n<p>Neste epis\u00f3dio recebemos a Guta Tolmasquim , um dos principais nomes no Branding brasileiro tendo em seu curr\u00edculo a funda\u00e7\u00e3o da Brand Gym e da Purple Metrics. Junto com o Gabriel Costa (Mineiro) ela ir\u00e1 dividir um pouco dos seus aprendizados trabalhando com grandes marcas e desmistificar ideias enraizadas como que \u201cBranding n\u00e3o vende\u201d ou \u201cBranding n\u00e3o \u00e9 metrific\u00e1vel\u201d.<\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/22OZEXzB8vc3FE3toojb7m?si=vtFSvUuEQPetMXk2_wRB0g&#038;nd=1&#038;dlsi=6aeae4425066479b\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"230\" height=\"226\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-20.png\" alt=\"\" class=\"wp-image-3431\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-20.png 230w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-20-12x12.png 12w\" sizes=\"(max-width: 230px) 100vw, 230px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Marcas do Amanh\u00e3 <\/strong> <em>(ago\/2022)<\/em><\/p>\n\n\n\n<p>&#8220;Branding traz resultado. Juntos podemos provar.&#8221; Essa mensagem da Purple Metrics faz muito sentido para tudo que acreditamos. At\u00e9 hoje, depois de 12 anos atendendo empresas de diversos segmentos, n\u00f3s sempre ouvimos muito sobre como mensurar esse trabalho &#8220;intang\u00edvel\u201d e esse epis\u00f3dio chegou para ajudar clarear a vis\u00e3o sobre esse tema.<\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/2sGzIW14uc3QGCzM0U9jGw?si=lOwHOJxNRWi_kOturPN1EA&#038;nd=1&#038;dlsi=dc9c74e5f5244ee6\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"232\" height=\"231\" src=\"https:\/\/www.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-21.png\" alt=\"\" class=\"wp-image-3432\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-21.png 232w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-21-150x150.png 150w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/03\/image-21-12x12.png 12w\" sizes=\"(max-width: 232px) 100vw, 232px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Startup com VC <\/strong> <em>(mai\/2022)<\/em><\/p>\n\n\n\n<p>Empreendendo pela segunda vez e com uma vasta experi\u00eancia em marketing, a Guta, em um papo super aberto com o Felipe Mansano, conta sobre os desafios que ela est\u00e1 vivendo na pr\u00e1tica de encontrar o Product Market Fit.<br><br><\/p>\n\n\n\n<ul class=\"wp-block-social-links has-small-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/7sLo58FjfCpTu8rVpjBXfg?si=mxGWuOOkRoWoXlziX55U0g\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Nunca \u00e9 demais ouvir um pouco mais e se inspirar com bons conte\u00fados sobre branding, growth, m\u00e9tricas de marketing e neg\u00f3cios. Ent\u00e3o, achamos que seria uma boa ideia facilitar sua vida e reunir em um \u00fanico blog post todas as participa\u00e7\u00f5es mais recentes da Guta Tolmasquim, Lucas Yokota e time do Purple Metrics em podcasts sobre o tema. Aproveite e boa maratona! <\/p>","protected":false},"author":3,"featured_media":3442,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.purplemetrics.com.br\/en\/wp-json\/wp\/v2\/posts\/3375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.purplemetrics.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.purplemetrics.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.purplemetrics.com.br\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.purplemetrics.com.br\/en\/wp-json\/wp\/v2\/comments?post=3375"}],"version-history":[{"count":55,"href":"https:\/\/blog.purplemetrics.com.br\/en\/wp-json\/wp\/v2\/posts\/3375\/revisions"}],"predecessor-version":[{"id":4812,"href":"https:\/\/blog.purplemetrics.com.br\/en\/wp-json\/wp\/v2\/posts\/3375\/revisions\/4812"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.purplemetrics.com.br\/en\/wp-json\/wp\/v2\/media\/3442"}],"wp:attachment":[{"href":"https:\/\/blog.purplemetrics.com.br\/en\/wp-json\/wp\/v2\/media?parent=3375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.purplemetrics.com.br\/en\/wp-json\/wp\/v2\/categories?post=3375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.purplemetrics.com.br\/en\/wp-json\/wp\/v2\/tags?post=3375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}