{"id":1638,"date":"2023-02-09T11:08:00","date_gmt":"2023-02-09T14:08:00","guid":{"rendered":"https:\/\/www.purplemetrics.com.br\/?page_id=1638"},"modified":"2026-06-26T17:11:31","modified_gmt":"2026-06-26T20:11:31","slug":"blog","status":"publish","type":"page","link":"https:\/\/blog.purplemetrics.com.br\/en\/","title":{"rendered":"Blog"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1638\" class=\"elementor elementor-1638\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9004093 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9004093\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 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https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2023\/02\/purple_logotipo_roxo-300x140.png 300w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2023\/02\/purple_logotipo_roxo-768x358.png 768w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2023\/02\/purple_logotipo_roxo-1536x717.png 1536w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2023\/02\/purple_logotipo_roxo-2048x955.png 2048w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2023\/02\/purple_logotipo_roxo-18x8.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ed6734 elementor-search-form--skin-minimal elementor-widget__width-initial elementor-widget elementor-widget-search-form\" data-id=\"9ed6734\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;minimal&quot;}\" 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value=\"\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t<\/search>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0acdc41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0acdc41\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a10635\" data-id=\"7a10635\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d254fa4 elementor-posts__hover-none elementor-posts--align-left elementor-grid-2 elementor-posts--thumbnail-none elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-card-shadow-yes elementor-widget elementor-widget-posts\" data-id=\"d254fa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:83,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;2&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5145 post type-post status-publish format-standard has-post-thumbnail hentry category-sem-categoria\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/blog.purplemetrics.com.br\/en\/case-como-a-liv-up-transformou-o-tiktok-em-alavanca-de-crescimento-com-o-purple-metrics\/\" target=&quot;_blank&quot;>\n\t\t\t\tCase: Como a Liv Up transformou o TikTok em alavanca de crescimento com o Purple Metrics\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Crescer, apesar de bom, nem sempre \u00e9 f\u00e1cil. E a Liv Up estava justamente com esse \u201cproblema&#8221;. Ningu\u00e9m estava reclamando, obviamente, mas esse crescimento estava<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/case-como-a-liv-up-transformou-o-tiktok-em-alavanca-de-crescimento-com-o-purple-metrics\/\" aria-label=\"Read more about Case: Como a Liv Up transformou o TikTok em alavanca de crescimento com o Purple Metrics\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tContinuar lendo  \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5060 post type-post status-publish format-standard has-post-thumbnail hentry category-sem-categoria\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/blog.purplemetrics.com.br\/en\/mmm-util-estrategia-marketing\/\" target=&quot;_blank&quot;>\n\t\t\t\tO que torna um MMM \u00fatil no dia a dia da estrat\u00e9gia de marketing\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>68% das empresas que contratam MMM n\u00e3o tomam nenhuma decis\u00e3o diferente por causa dele. O problema \u00e9 que falta uma camada de uso em cima<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/mmm-util-estrategia-marketing\/\" aria-label=\"Read more about O que torna um MMM \u00fatil no dia a dia da estrat\u00e9gia de marketing\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tContinuar lendo  \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5048 post type-post status-publish format-standard has-post-thumbnail hentry category-sem-categoria\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/blog.purplemetrics.com.br\/en\/mmm-in-house-ou-purple-metrics\/\" target=&quot;_blank&quot;>\n\t\t\t\tMMM in-house ou Purple Metrics: quando cada caminho faz sentido\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Fazer MMM in-house \u00e9 vi\u00e1vel. Mas custa entre R$ 1\u20132,5M no primeiro ano, exige PhDs em estat\u00edstica e meses at\u00e9 o primeiro resultado confi\u00e1vel. Esse artigo traz o que aprendemos construindo um produto de MMM e um framework de decis\u00e3o pra voc\u00ea avaliar qual caminho faz sentido pro seu neg\u00f3cio.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/mmm-in-house-ou-purple-metrics\/\" aria-label=\"Read more about MMM in-house ou Purple Metrics: quando cada caminho faz sentido\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tContinuar lendo  \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5029 post type-post status-publish format-standard has-post-thumbnail hentry category-sem-categoria\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/blog.purplemetrics.com.br\/en\/o-que-e-marketing-mix-modeling-mmm\/\" target=&quot;_blank&quot;>\n\t\t\t\tO que \u00e9 Marketing Mix Modeling (MMM) \u2014 e por que ele voltou ao centro da estrat\u00e9gia de marketing\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Entenda o que \u00e9 MMM (Marketing Mix Modeling), como ele difere da atribui\u00e7\u00e3o por clique e por que voltou ao centro da estrat\u00e9gia de marketing.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/o-que-e-marketing-mix-modeling-mmm\/\" aria-label=\"Read more about O que \u00e9 Marketing Mix Modeling (MMM) \u2014 e por que ele voltou ao centro da estrat\u00e9gia de marketing\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tContinuar lendo  \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5011 post type-post status-publish format-standard has-post-thumbnail hentry category-sem-categoria\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/blog.purplemetrics.com.br\/en\/marketing-mix-modeling-plateau-performance-midia\/\" target=&quot;_blank&quot;>\n\t\t\t\tMarketing Mix Modeling: como superar o plateau de performance em m\u00eddia\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>TL;DR Canais de m\u00eddia paga saturam. \u00c9 normal. O erro \u00e9 continuar medindo com Last Click. Last Click mostra de onde\u00a0veio a convers\u00e3o \u2014 n\u00e3o<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/marketing-mix-modeling-plateau-performance-midia\/\" aria-label=\"Read more about Marketing Mix Modeling: como superar o plateau de performance em m\u00eddia\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tContinuar lendo  \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4997 post type-post status-publish format-standard has-post-thumbnail hentry category-sem-categoria\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/blog.purplemetrics.com.br\/en\/lideranca-em-growth-como-autonomia-e-uso-de-dados-moldam-times-de-alta-performance\/\" target=&quot;_blank&quot;>\n\t\t\t\tLideran\u00e7a em Growth: como autonomia e uso de dados moldam times de alta performance\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Vin\u00edcius Goromar, diretor de marketing e growth da Creditas, compartilha os aprendizados de quase uma d\u00e9cada liderando crescimento em uma empresa que saiu da garagem para mais de 2 mil pessoas. Nesta conversa com a Purple Metrics, ele explica como autonomia, cultura de dono e uso profundo de dados moldam times de alta performance, al\u00e9m de trazer a mentalidade de investidor para decis\u00f5es de marketing e aloca\u00e7\u00e3o de or\u00e7amento.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/lideranca-em-growth-como-autonomia-e-uso-de-dados-moldam-times-de-alta-performance\/\" aria-label=\"Read more about Lideran\u00e7a em Growth: como autonomia e uso de dados moldam times de alta performance\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tContinuar lendo  \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4987 post type-post status-publish format-standard has-post-thumbnail hentry category-sem-categoria\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/blog.purplemetrics.com.br\/en\/por-que-o-mercado-bitcoin-criou-sua-propria-area-de-martech\/\" target=&quot;_blank&quot;>\n\t\t\t\tPor que o Mercado Bitcoin criou sua pr\u00f3pria \u00e1rea de martech \u2014 e o que isso diz sobre o futuro do marketing\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Criar uma \u00e1rea de martech dentro do Mercado Bitcoin foi uma escolha estrat\u00e9gica, n\u00e3o s\u00f3 operacional. Nesse texto, Stela Ayres, ex-diretora de growth do MB, fala sobre os principais aprendizados da constru\u00e7\u00e3o da \u00e1rea.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/por-que-o-mercado-bitcoin-criou-sua-propria-area-de-martech\/\" aria-label=\"Read more about Por que o Mercado Bitcoin criou sua pr\u00f3pria \u00e1rea de martech \u2014 e o que isso diz sobre o futuro do marketing\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tContinuar lendo  \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4976 post type-post status-publish format-standard has-post-thumbnail hentry category-sem-categoria\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/blog.purplemetrics.com.br\/en\/saindo-do-buraco-como-a-localiza-esta-redefinindo-o-marketing\/\" target=&quot;_blank&quot;>\n\t\t\t\tSaindo do buraco: como a Localiza est\u00e1 redefinindo o marketing com dados e ci\u00eancia\u00a0\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>A transforma\u00e7\u00e3o da Localiza ao trocar achismo por ci\u00eancia: reequil\u00edbrio do mix, branding como alavanca de crescimento e uma nova cultura de aprendizado que tirou o marketing do \u201cburaco\u201d.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/saindo-do-buraco-como-a-localiza-esta-redefinindo-o-marketing\/\" aria-label=\"Read more about Saindo do buraco: como a Localiza est\u00e1 redefinindo o marketing com dados e ci\u00eancia\u00a0\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tContinuar lendo  \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4969 post type-post status-publish format-standard has-post-thumbnail hentry category-sem-categoria\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/blog.purplemetrics.com.br\/en\/como-funciona-budget-infinito-no-marketing\/\" target=&quot;_blank&quot;>\n\t\t\t\tComo funciona o budget infinito no marketing\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Budget infinito \u00e9 a l\u00f3gica de reinvestir em marketing sempre que o retorno supera o custo, equilibrando branding e performance para escalar com sustentabilidade.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/como-funciona-budget-infinito-no-marketing\/\" aria-label=\"Read more about Como funciona o budget infinito no marketing\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tContinuar lendo  \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4959 post type-post status-publish format-standard has-post-thumbnail hentry category-sem-categoria\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/blog.purplemetrics.com.br\/en\/como-e-criar-uma-cultura-de-dados-no-marketing-sendo-uma-data-tech-segundo-a-serasa-experian\/\" target=&quot;_blank&quot;>\n\t\t\t\tComo \u00e9 criar uma cultura de dados no marketing sendo uma data tech \u2013 segundo a Serasa Experian\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Transformar dados em ferramenta estrat\u00e9gica exige mais que dashboards: \u00e9 cultura, autonomia e confian\u00e7a. Foi o que Caio Silva, da Serasa Experian, destacou ao compartilhar aprendizados sobre marketing orientado a n\u00fameros.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/como-e-criar-uma-cultura-de-dados-no-marketing-sendo-uma-data-tech-segundo-a-serasa-experian\/\" aria-label=\"Read more about Como \u00e9 criar uma cultura de dados no marketing sendo uma data tech \u2013 segundo a Serasa Experian\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tContinuar lendo  \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4945 post type-post status-publish format-standard has-post-thumbnail hentry category-sem-categoria\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/blog.purplemetrics.com.br\/en\/como-bbb-motivou-a-stone-a-construir-area-de-martech\/\" target=&quot;_blank&quot;>\n\t\t\t\tComo o BBB motivou a Stone a construir \u00e1rea de martech\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Stone abandonou o last click ap\u00f3s o BBB e adotou MMM, unindo branding e performance em uma martech de intelig\u00eancia.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/como-bbb-motivou-a-stone-a-construir-area-de-martech\/\" aria-label=\"Read more about Como o BBB motivou a Stone a construir \u00e1rea de martech\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tContinuar lendo  \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4929 post type-post status-publish format-standard has-post-thumbnail hentry category-sem-categoria\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/blog.purplemetrics.com.br\/en\/o-termo-brandformance-deve-ser-abolido-do-vocabulario\/\" target=&quot;_blank&quot;>\n\t\t\t\tO termo Brandformance deve ser abolido do vocabul\u00e1rio\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Brandformance renomeia pr\u00e1ticas antigas e ilude. Marcas fortes exigem estrat\u00e9gia, n\u00e3o modismos: objetivos claros e disciplina entre branding e vendas.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/o-termo-brandformance-deve-ser-abolido-do-vocabulario\/\" aria-label=\"Read more about O termo Brandformance deve ser abolido do vocabul\u00e1rio\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tContinuar lendo  \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4923 post type-post status-publish format-standard has-post-thumbnail hentry category-sem-categoria\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/blog.purplemetrics.com.br\/en\/precisa-aprovar-um-planejamento-de-comunicacao-nao-esqueca-dessas-3-perguntas-essenciais\/\" target=&quot;_blank&quot;>\n\t\t\t\tPrecisa aprovar um Planejamento de Comunica\u00e7\u00e3o? N\u00e3o esque\u00e7a dessas 3 perguntas essenciais.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>N\u00e3o aprove um planejamento sem garantir: alcance amplo, emo\u00e7\u00e3o e consist\u00eancia no longo prazo, as 3 vantagens competitivas sob controle do seu time.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/precisa-aprovar-um-planejamento-de-comunicacao-nao-esqueca-dessas-3-perguntas-essenciais\/\" aria-label=\"Read more about Precisa aprovar um Planejamento de Comunica\u00e7\u00e3o? N\u00e3o esque\u00e7a dessas 3 perguntas essenciais.\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tContinuar lendo  \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4910 post type-post status-publish format-standard has-post-thumbnail hentry category-sem-categoria\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/blog.purplemetrics.com.br\/en\/como-criar-uma-cultura-de-testes-em-marketing-os-erros-e-acertos-da-creditas\/\" target=&quot;_blank&quot;>\n\t\t\t\tComo criar uma cultura de testes em marketing: os erros e acertos da Creditas\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Muitas empresas afirmam ter uma cultura de erros, mas entre o discurso e a pr\u00e1tica, h\u00e1 uma longa dist\u00e2ncia; na Creditas, at\u00e9 para errar \u00e9<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/como-criar-uma-cultura-de-testes-em-marketing-os-erros-e-acertos-da-creditas\/\" aria-label=\"Read more about Como criar uma cultura de testes em marketing: os erros e acertos da Creditas\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tContinuar lendo  \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4886 post type-post status-publish format-standard has-post-thumbnail hentry category-sem-categoria\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/blog.purplemetrics.com.br\/en\/marcas-e-o-tarifaco-quem-tem-medo-de-aumentar-precos\/\" target=&quot;_blank&quot;>\n\t\t\t\tMarcas e o Tarifa\u00e7o &#8211; quem tem medo de aumentar pre\u00e7os?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Com o tarifa\u00e7o, s\u00f3 marcas com pricing power resistem sem perder mercado. Se subir pre\u00e7os parece um risco, talvez tenha faltado investir em brand equity antes.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/marcas-e-o-tarifaco-quem-tem-medo-de-aumentar-precos\/\" aria-label=\"Read more about Marcas e o Tarifa\u00e7o &#8211; quem tem medo de aumentar pre\u00e7os?\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tContinuar lendo  \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4744 post type-post status-publish format-standard has-post-thumbnail hentry category-sem-categoria\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/blog.purplemetrics.com.br\/en\/como-marca-fortalece-o-pricing-power\/\" target=&quot;_blank&quot;>\n\t\t\t\tComo marca fortalece o Pricing Power?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Ao fim deste artigo, voc\u00ea ter\u00e1 argumentos claros e pr\u00e1ticos para te ajudar a defender seu or\u00e7amento de marketing com base no Pricing Power.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/como-marca-fortalece-o-pricing-power\/\" aria-label=\"Read more about Como marca fortalece o Pricing Power?\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tContinuar lendo  \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4722 post type-post status-publish format-standard has-post-thumbnail hentry category-sem-categoria\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/blog.purplemetrics.com.br\/en\/modelos-de-atribuicao-no-marketing-por-que-e-hora-de-repensar-a-mensuracao-de-resultados\/\" target=&quot;_blank&quot;>\n\t\t\t\tModelos de atribui\u00e7\u00e3o no marketing: por que \u00e9 hora de repensar a mensura\u00e7\u00e3o de resultados\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>O marketing ainda se ilude com a ideia de que \u00e9 poss\u00edvel medir e atribuir &#8220;tudo&#8221; usando touches digitais. Chegou a hora de evoluir essa<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/modelos-de-atribuicao-no-marketing-por-que-e-hora-de-repensar-a-mensuracao-de-resultados\/\" aria-label=\"Read more about Modelos de atribui\u00e7\u00e3o no marketing: por que \u00e9 hora de repensar a mensura\u00e7\u00e3o de resultados\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tContinuar lendo  \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4419 post type-post status-publish format-standard has-post-thumbnail hentry category-sem-categoria\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/blog.purplemetrics.com.br\/en\/tres-conselhos-sobre-planejamento-e-metricas-de-marketing-para-2025\/\" target=&quot;_blank&quot;>\n\t\t\t\tTr\u00eas conselhos sobre planejamento e m\u00e9tricas de marketing para 2025\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Ano novo, vida nova: como come\u00e7ar (ou seguir) a temporada com boas pr\u00e1ticas para sua equipe de marketing, sem esquecer da estrat\u00e9gia de neg\u00f3cios da empresa.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/tres-conselhos-sobre-planejamento-e-metricas-de-marketing-para-2025\/\" aria-label=\"Read more about Tr\u00eas conselhos sobre planejamento e m\u00e9tricas de marketing para 2025\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tContinuar lendo  \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-1638","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - 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