{"id":1638,"date":"2023-02-09T11:08:00","date_gmt":"2023-02-09T14:08:00","guid":{"rendered":"https:\/\/www.purplemetrics.com.br\/?page_id=1638"},"modified":"2025-05-13T22:56:37","modified_gmt":"2025-05-14T01:56:37","slug":"blog","status":"publish","type":"page","link":"https:\/\/blog.purplemetrics.com.br\/en\/","title":{"rendered":"Blog"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1638\" class=\"elementor elementor-1638\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9004093 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9004093\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e1fc02\" data-id=\"7e1fc02\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3280ddc elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"3280ddc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/www.purplemetrics.com.br\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"372\" src=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2023\/01\/purple-logo.svg\" class=\"attachment-large size-large wp-image-1458\" alt=\"Purple Metrics Logo\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ed6734 elementor-search-form--skin-minimal 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class=\"elementor-search-form__input\" type=\"search\" name=\"s\" value=\"\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n\t\t<\/search>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0acdc41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0acdc41\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a10635\" data-id=\"7a10635\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d254fa4 elementor-posts__hover-none elementor-posts--align-left elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"d254fa4\" data-element_type=\"widget\" data-e-type=\"widget\" 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has-post-thumbnail hentry category-sem-categoria\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/o-que-e-marketing-mix-modeling-mmm\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"2560\" height=\"1280\" src=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2026\/04\/Ativo-145purple_oque-e-MMM-scaled.png\" class=\"attachment-full size-full wp-image-5031\" alt=\"\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2026\/04\/Ativo-145purple_oque-e-MMM-scaled.png 2560w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2026\/04\/Ativo-145purple_oque-e-MMM-300x150.png 300w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2026\/04\/Ativo-145purple_oque-e-MMM-1024x512.png 1024w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2026\/04\/Ativo-145purple_oque-e-MMM-768x384.png 768w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2026\/04\/Ativo-145purple_oque-e-MMM-1536x768.png 1536w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2026\/04\/Ativo-145purple_oque-e-MMM-2048x1024.png 2048w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2026\/04\/Ativo-145purple_oque-e-MMM-18x9.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/blog.purplemetrics.com.br\/en\/o-que-e-marketing-mix-modeling-mmm\/\" target=\"&quot;_blank&quot;\">\n\t\t\t\tO que \u00e9 Marketing Mix Modeling (MMM) \u2014 e por que ele voltou ao centro da estrat\u00e9gia de marketing\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Entenda o que \u00e9 MMM (Marketing Mix Modeling), como ele difere da atribui\u00e7\u00e3o por clique e por que voltou ao centro da estrat\u00e9gia de marketing.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/o-que-e-marketing-mix-modeling-mmm\/\" aria-label=\"Read more about O que \u00e9 Marketing Mix Modeling (MMM) \u2014 e por que ele voltou ao centro da estrat\u00e9gia de marketing\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tContinuar lendo  \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5011 post type-post status-publish format-standard has-post-thumbnail hentry category-sem-categoria\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/marketing-mix-modeling-plateau-performance-midia\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"2401\" height=\"1201\" src=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2026\/02\/performance_plateau.png\" class=\"attachment-full size-full wp-image-5013\" alt=\"\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2026\/02\/performance_plateau.png 2401w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2026\/02\/performance_plateau-300x150.png 300w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2026\/02\/performance_plateau-1024x512.png 1024w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2026\/02\/performance_plateau-768x384.png 768w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2026\/02\/performance_plateau-1536x768.png 1536w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2026\/02\/performance_plateau-2048x1024.png 2048w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2026\/02\/performance_plateau-18x9.png 18w\" sizes=\"(max-width: 2401px) 100vw, 2401px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/blog.purplemetrics.com.br\/en\/marketing-mix-modeling-plateau-performance-midia\/\" target=\"&quot;_blank&quot;\">\n\t\t\t\tMarketing Mix Modeling: como superar o plateau de performance em m\u00eddia\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>TL;DR Canais de m\u00eddia paga saturam. \u00c9 normal. O erro \u00e9 continuar medindo com Last Click. Last Click mostra de onde\u00a0veio a convers\u00e3o \u2014 n\u00e3o<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/marketing-mix-modeling-plateau-performance-midia\/\" aria-label=\"Read more about Marketing Mix Modeling: como superar o plateau de performance em m\u00eddia\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tContinuar lendo  \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4997 post type-post status-publish format-standard has-post-thumbnail hentry category-sem-categoria\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/lideranca-em-growth-como-autonomia-e-uso-de-dados-moldam-times-de-alta-performance\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2401\" height=\"1201\" src=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2026\/02\/Ativo-115purple_growthlidership-1.png\" class=\"attachment-full size-full wp-image-5003\" alt=\"\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2026\/02\/Ativo-115purple_growthlidership-1.png 2401w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2026\/02\/Ativo-115purple_growthlidership-1-300x150.png 300w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2026\/02\/Ativo-115purple_growthlidership-1-1024x512.png 1024w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2026\/02\/Ativo-115purple_growthlidership-1-768x384.png 768w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2026\/02\/Ativo-115purple_growthlidership-1-1536x768.png 1536w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2026\/02\/Ativo-115purple_growthlidership-1-2048x1024.png 2048w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2026\/02\/Ativo-115purple_growthlidership-1-18x9.png 18w\" sizes=\"(max-width: 2401px) 100vw, 2401px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/blog.purplemetrics.com.br\/en\/lideranca-em-growth-como-autonomia-e-uso-de-dados-moldam-times-de-alta-performance\/\" target=\"&quot;_blank&quot;\">\n\t\t\t\tLideran\u00e7a em Growth: como autonomia e uso de dados moldam times de alta performance\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Vin\u00edcius Goromar, diretor de marketing e growth da Creditas, compartilha os aprendizados de quase uma d\u00e9cada liderando crescimento em uma empresa que saiu da garagem para mais de 2 mil pessoas. Nesta conversa com a Purple Metrics, ele explica como autonomia, cultura de dono e uso profundo de dados moldam times de alta performance, al\u00e9m de trazer a mentalidade de investidor para decis\u00f5es de marketing e aloca\u00e7\u00e3o de or\u00e7amento.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/lideranca-em-growth-como-autonomia-e-uso-de-dados-moldam-times-de-alta-performance\/\" aria-label=\"Read more about Lideran\u00e7a em Growth: como autonomia e uso de dados moldam times de alta performance\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tContinuar lendo  \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4987 post type-post status-publish format-standard has-post-thumbnail hentry category-sem-categoria\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/por-que-o-mercado-bitcoin-criou-sua-propria-area-de-martech\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2401\" height=\"1201\" src=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2026\/01\/Ativo-110purple_mercado_bitcoin-1-1.png\" class=\"attachment-full size-full wp-image-4989\" alt=\"\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2026\/01\/Ativo-110purple_mercado_bitcoin-1-1.png 2401w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2026\/01\/Ativo-110purple_mercado_bitcoin-1-1-300x150.png 300w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2026\/01\/Ativo-110purple_mercado_bitcoin-1-1-1024x512.png 1024w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2026\/01\/Ativo-110purple_mercado_bitcoin-1-1-768x384.png 768w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2026\/01\/Ativo-110purple_mercado_bitcoin-1-1-1536x768.png 1536w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2026\/01\/Ativo-110purple_mercado_bitcoin-1-1-2048x1024.png 2048w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2026\/01\/Ativo-110purple_mercado_bitcoin-1-1-18x9.png 18w\" sizes=\"(max-width: 2401px) 100vw, 2401px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/blog.purplemetrics.com.br\/en\/por-que-o-mercado-bitcoin-criou-sua-propria-area-de-martech\/\" target=\"&quot;_blank&quot;\">\n\t\t\t\tPor que o Mercado Bitcoin criou sua pr\u00f3pria \u00e1rea de martech \u2014 e o que isso diz sobre o futuro do marketing\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Criar uma \u00e1rea de martech dentro do Mercado Bitcoin foi uma escolha estrat\u00e9gica, n\u00e3o s\u00f3 operacional. Nesse texto, Stela Ayres, ex-diretora de growth do MB, fala sobre os principais aprendizados da constru\u00e7\u00e3o da \u00e1rea.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/por-que-o-mercado-bitcoin-criou-sua-propria-area-de-martech\/\" aria-label=\"Read more about Por que o Mercado Bitcoin criou sua pr\u00f3pria \u00e1rea de martech \u2014 e o que isso diz sobre o futuro do marketing\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tContinuar lendo  \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4976 post type-post status-publish format-standard has-post-thumbnail hentry category-sem-categoria\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/saindo-do-buraco-como-a-localiza-esta-redefinindo-o-marketing\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1201\" height=\"601\" src=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/12\/Ativo-132purple_Localiza.png\" class=\"attachment-full size-full wp-image-4980\" alt=\"\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/12\/Ativo-132purple_Localiza.png 1201w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/12\/Ativo-132purple_Localiza-300x150.png 300w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/12\/Ativo-132purple_Localiza-1024x512.png 1024w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/12\/Ativo-132purple_Localiza-768x384.png 768w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/12\/Ativo-132purple_Localiza-18x9.png 18w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/blog.purplemetrics.com.br\/en\/saindo-do-buraco-como-a-localiza-esta-redefinindo-o-marketing\/\" target=\"&quot;_blank&quot;\">\n\t\t\t\tSaindo do buraco: como a Localiza est\u00e1 redefinindo o marketing com dados e ci\u00eancia\u00a0\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>A transforma\u00e7\u00e3o da Localiza ao trocar achismo por ci\u00eancia: reequil\u00edbrio do mix, branding como alavanca de crescimento e uma nova cultura de aprendizado que tirou o marketing do \u201cburaco\u201d.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/saindo-do-buraco-como-a-localiza-esta-redefinindo-o-marketing\/\" aria-label=\"Read more about Saindo do buraco: como a Localiza est\u00e1 redefinindo o marketing com dados e ci\u00eancia\u00a0\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tContinuar lendo  \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4969 post type-post status-publish format-standard has-post-thumbnail hentry category-sem-categoria\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/como-funciona-budget-infinito-no-marketing\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2401\" height=\"1201\" src=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/10\/Ativo-129purple_orcamento_infinito.png\" class=\"attachment-full size-full wp-image-4970\" alt=\"\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/10\/Ativo-129purple_orcamento_infinito.png 2401w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/10\/Ativo-129purple_orcamento_infinito-300x150.png 300w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/10\/Ativo-129purple_orcamento_infinito-1024x512.png 1024w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/10\/Ativo-129purple_orcamento_infinito-768x384.png 768w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/10\/Ativo-129purple_orcamento_infinito-1536x768.png 1536w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/10\/Ativo-129purple_orcamento_infinito-2048x1024.png 2048w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/10\/Ativo-129purple_orcamento_infinito-18x9.png 18w\" sizes=\"(max-width: 2401px) 100vw, 2401px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/blog.purplemetrics.com.br\/en\/como-funciona-budget-infinito-no-marketing\/\" target=\"&quot;_blank&quot;\">\n\t\t\t\tComo funciona o budget infinito no marketing\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Budget infinito \u00e9 a l\u00f3gica de reinvestir em marketing sempre que o retorno supera o custo, equilibrando branding e performance para escalar com sustentabilidade.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/como-funciona-budget-infinito-no-marketing\/\" aria-label=\"Read more about Como funciona o budget infinito no marketing\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tContinuar lendo  \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4959 post type-post status-publish format-standard has-post-thumbnail hentry category-sem-categoria\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/como-e-criar-uma-cultura-de-dados-no-marketing-sendo-uma-data-tech-segundo-a-serasa-experian\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2401\" height=\"1201\" src=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/09\/Ativo-127purple_serasa.png\" class=\"attachment-full size-full wp-image-4961\" alt=\"\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/09\/Ativo-127purple_serasa.png 2401w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/09\/Ativo-127purple_serasa-300x150.png 300w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/09\/Ativo-127purple_serasa-1024x512.png 1024w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/09\/Ativo-127purple_serasa-768x384.png 768w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/09\/Ativo-127purple_serasa-1536x768.png 1536w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/09\/Ativo-127purple_serasa-2048x1024.png 2048w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/09\/Ativo-127purple_serasa-18x9.png 18w\" sizes=\"(max-width: 2401px) 100vw, 2401px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/blog.purplemetrics.com.br\/en\/como-e-criar-uma-cultura-de-dados-no-marketing-sendo-uma-data-tech-segundo-a-serasa-experian\/\" target=\"&quot;_blank&quot;\">\n\t\t\t\tComo \u00e9 criar uma cultura de dados no marketing sendo uma data tech \u2013 segundo a Serasa Experian\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Transformar dados em ferramenta estrat\u00e9gica exige mais que dashboards: \u00e9 cultura, autonomia e confian\u00e7a. Foi o que Caio Silva, da Serasa Experian, destacou ao compartilhar aprendizados sobre marketing orientado a n\u00fameros.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/como-e-criar-uma-cultura-de-dados-no-marketing-sendo-uma-data-tech-segundo-a-serasa-experian\/\" aria-label=\"Read more about Como \u00e9 criar uma cultura de dados no marketing sendo uma data tech \u2013 segundo a Serasa Experian\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tContinuar lendo  \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4945 post type-post status-publish format-standard has-post-thumbnail hentry category-sem-categoria\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/como-bbb-motivou-a-stone-a-construir-area-de-martech\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2401\" height=\"1201\" src=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/08\/Ativo-111purple_bbb_stone.png\" class=\"attachment-full size-full wp-image-4946\" alt=\"\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/08\/Ativo-111purple_bbb_stone.png 2401w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/08\/Ativo-111purple_bbb_stone-300x150.png 300w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/08\/Ativo-111purple_bbb_stone-1024x512.png 1024w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/08\/Ativo-111purple_bbb_stone-768x384.png 768w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/08\/Ativo-111purple_bbb_stone-1536x768.png 1536w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/08\/Ativo-111purple_bbb_stone-2048x1024.png 2048w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/08\/Ativo-111purple_bbb_stone-18x9.png 18w\" sizes=\"(max-width: 2401px) 100vw, 2401px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/blog.purplemetrics.com.br\/en\/como-bbb-motivou-a-stone-a-construir-area-de-martech\/\" target=\"&quot;_blank&quot;\">\n\t\t\t\tComo o BBB motivou a Stone a construir \u00e1rea de martech\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Stone abandonou o last click ap\u00f3s o BBB e adotou MMM, unindo branding e performance em uma martech de intelig\u00eancia.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/como-bbb-motivou-a-stone-a-construir-area-de-martech\/\" aria-label=\"Read more about Como o BBB motivou a Stone a construir \u00e1rea de martech\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tContinuar lendo  \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4929 post type-post status-publish format-standard has-post-thumbnail hentry category-sem-categoria\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/o-termo-brandformance-deve-ser-abolido-do-vocabulario\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2401\" height=\"1201\" src=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/07\/Ativo-117purple_brandformance-1.png\" class=\"attachment-full size-full wp-image-4930\" alt=\"O termo Brandformance deve ser abolido do vocabul\u00e1rio por Pedro Campos\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/07\/Ativo-117purple_brandformance-1.png 2401w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/07\/Ativo-117purple_brandformance-1-300x150.png 300w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/07\/Ativo-117purple_brandformance-1-1024x512.png 1024w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/07\/Ativo-117purple_brandformance-1-768x384.png 768w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/07\/Ativo-117purple_brandformance-1-1536x768.png 1536w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/07\/Ativo-117purple_brandformance-1-2048x1024.png 2048w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/07\/Ativo-117purple_brandformance-1-18x9.png 18w\" sizes=\"(max-width: 2401px) 100vw, 2401px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/blog.purplemetrics.com.br\/en\/o-termo-brandformance-deve-ser-abolido-do-vocabulario\/\" target=\"&quot;_blank&quot;\">\n\t\t\t\tO termo Brandformance deve ser abolido do vocabul\u00e1rio\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Brandformance renomeia pr\u00e1ticas antigas e ilude. Marcas fortes exigem estrat\u00e9gia, n\u00e3o modismos: objetivos claros e disciplina entre branding e vendas.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/o-termo-brandformance-deve-ser-abolido-do-vocabulario\/\" aria-label=\"Read more about O termo Brandformance deve ser abolido do vocabul\u00e1rio\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tContinuar lendo  \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4923 post type-post status-publish format-standard has-post-thumbnail hentry category-sem-categoria\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/precisa-aprovar-um-planejamento-de-comunicacao-nao-esqueca-dessas-3-perguntas-essenciais\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2401\" height=\"1201\" src=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/07\/Ativo-118purple_planejamento.png\" class=\"attachment-full size-full wp-image-4924\" alt=\"Precisa aprovar um Planejamento de Comunica\u00e7\u00e3o? N\u00e3o esque\u00e7a dessas 3 perguntas essenciais. Texto de Marcos Malagris para Purple Metrics\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/07\/Ativo-118purple_planejamento.png 2401w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/07\/Ativo-118purple_planejamento-300x150.png 300w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/07\/Ativo-118purple_planejamento-1024x512.png 1024w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/07\/Ativo-118purple_planejamento-768x384.png 768w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/07\/Ativo-118purple_planejamento-1536x768.png 1536w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/07\/Ativo-118purple_planejamento-2048x1024.png 2048w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/07\/Ativo-118purple_planejamento-18x9.png 18w\" sizes=\"(max-width: 2401px) 100vw, 2401px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/blog.purplemetrics.com.br\/en\/precisa-aprovar-um-planejamento-de-comunicacao-nao-esqueca-dessas-3-perguntas-essenciais\/\" target=\"&quot;_blank&quot;\">\n\t\t\t\tPrecisa aprovar um Planejamento de Comunica\u00e7\u00e3o? N\u00e3o esque\u00e7a dessas 3 perguntas essenciais.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>N\u00e3o aprove um planejamento sem garantir: alcance amplo, emo\u00e7\u00e3o e consist\u00eancia no longo prazo, as 3 vantagens competitivas sob controle do seu time.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/precisa-aprovar-um-planejamento-de-comunicacao-nao-esqueca-dessas-3-perguntas-essenciais\/\" aria-label=\"Read more about Precisa aprovar um Planejamento de Comunica\u00e7\u00e3o? N\u00e3o esque\u00e7a dessas 3 perguntas essenciais.\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tContinuar lendo  \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4910 post type-post status-publish format-standard has-post-thumbnail hentry category-sem-categoria\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/como-criar-uma-cultura-de-testes-em-marketing-os-erros-e-acertos-da-creditas\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2401\" height=\"1201\" src=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/05\/Ativo-109purple_creditas.png\" class=\"attachment-full size-full wp-image-4912\" alt=\"Como criar uma cultura de testes em marketing: os erros e acertos da Creditas (Vinicius Goromar)\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/05\/Ativo-109purple_creditas.png 2401w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/05\/Ativo-109purple_creditas-300x150.png 300w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/05\/Ativo-109purple_creditas-1024x512.png 1024w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/05\/Ativo-109purple_creditas-768x384.png 768w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/05\/Ativo-109purple_creditas-1536x768.png 1536w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/05\/Ativo-109purple_creditas-2048x1024.png 2048w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/05\/Ativo-109purple_creditas-18x9.png 18w\" sizes=\"(max-width: 2401px) 100vw, 2401px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/blog.purplemetrics.com.br\/en\/como-criar-uma-cultura-de-testes-em-marketing-os-erros-e-acertos-da-creditas\/\" target=\"&quot;_blank&quot;\">\n\t\t\t\tComo criar uma cultura de testes em marketing: os erros e acertos da Creditas\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Muitas empresas afirmam ter uma cultura de erros, mas entre o discurso e a pr\u00e1tica, h\u00e1 uma longa dist\u00e2ncia; na Creditas, at\u00e9 para errar \u00e9<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/como-criar-uma-cultura-de-testes-em-marketing-os-erros-e-acertos-da-creditas\/\" aria-label=\"Read more about Como criar uma cultura de testes em marketing: os erros e acertos da Creditas\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tContinuar lendo  \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4886 post type-post status-publish format-standard has-post-thumbnail hentry category-sem-categoria\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/marcas-e-o-tarifaco-quem-tem-medo-de-aumentar-precos\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2401\" height=\"1201\" src=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/05\/Ativo-106purple_tarifaco.png\" class=\"attachment-full size-full wp-image-4887\" alt=\"Marcas e o Tarifa\u00e7o - quem tem medo de aumentar pre\u00e7os? Marcelo Ferrarini\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/05\/Ativo-106purple_tarifaco.png 2401w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/05\/Ativo-106purple_tarifaco-300x150.png 300w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/05\/Ativo-106purple_tarifaco-1024x512.png 1024w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/05\/Ativo-106purple_tarifaco-768x384.png 768w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/05\/Ativo-106purple_tarifaco-1536x768.png 1536w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/05\/Ativo-106purple_tarifaco-2048x1024.png 2048w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/05\/Ativo-106purple_tarifaco-18x9.png 18w\" sizes=\"(max-width: 2401px) 100vw, 2401px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/blog.purplemetrics.com.br\/en\/marcas-e-o-tarifaco-quem-tem-medo-de-aumentar-precos\/\" target=\"&quot;_blank&quot;\">\n\t\t\t\tMarcas e o Tarifa\u00e7o &#8211; quem tem medo de aumentar pre\u00e7os?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Com o tarifa\u00e7o, s\u00f3 marcas com pricing power resistem sem perder mercado. Se subir pre\u00e7os parece um risco, talvez tenha faltado investir em brand equity antes.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/marcas-e-o-tarifaco-quem-tem-medo-de-aumentar-precos\/\" aria-label=\"Read more about Marcas e o Tarifa\u00e7o &#8211; quem tem medo de aumentar pre\u00e7os?\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tContinuar lendo  \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4744 post type-post status-publish format-standard has-post-thumbnail hentry category-sem-categoria\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/como-marca-fortalece-o-pricing-power\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"3600\" height=\"1800\" src=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/03\/Ativo-104purple_pricing_power.png\" class=\"attachment-full size-full wp-image-4745\" alt=\"Como o investimento em marca fortalece o Pricing Power? E por que isso \u00e9 crucial para defender o or\u00e7amento de Marketing Ao fim deste artigo, voc\u00ea ter\u00e1 argumentos claros e pr\u00e1ticos para te ajudar a defender seu or\u00e7amento de marketing com base no Pricing Power.\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/03\/Ativo-104purple_pricing_power.png 3600w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/03\/Ativo-104purple_pricing_power-300x150.png 300w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/03\/Ativo-104purple_pricing_power-1024x512.png 1024w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/03\/Ativo-104purple_pricing_power-768x384.png 768w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/03\/Ativo-104purple_pricing_power-1536x768.png 1536w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/03\/Ativo-104purple_pricing_power-2048x1024.png 2048w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/03\/Ativo-104purple_pricing_power-18x9.png 18w\" sizes=\"(max-width: 3600px) 100vw, 3600px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/blog.purplemetrics.com.br\/en\/como-marca-fortalece-o-pricing-power\/\" target=\"&quot;_blank&quot;\">\n\t\t\t\tComo marca fortalece o Pricing Power?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Ao fim deste artigo, voc\u00ea ter\u00e1 argumentos claros e pr\u00e1ticos para te ajudar a defender seu or\u00e7amento de marketing com base no Pricing Power.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/como-marca-fortalece-o-pricing-power\/\" aria-label=\"Read more about Como marca fortalece o Pricing Power?\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tContinuar lendo  \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4722 post type-post status-publish format-standard has-post-thumbnail hentry category-sem-categoria\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/modelos-de-atribuicao-no-marketing-por-que-e-hora-de-repensar-a-mensuracao-de-resultados\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1200\" src=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/01\/Ativo-101purple_mensuracao.png\" class=\"attachment-full size-full wp-image-4723\" alt=\"Modelos de atribui\u00e7\u00e3o no marketing: por que \u00e9 hora de repensar a mensura\u00e7\u00e3o de resultados - Lucas Yokota - Purple Metrics - Exame\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/01\/Ativo-101purple_mensuracao.png 2400w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/01\/Ativo-101purple_mensuracao-300x150.png 300w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/01\/Ativo-101purple_mensuracao-1024x512.png 1024w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/01\/Ativo-101purple_mensuracao-768x384.png 768w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/01\/Ativo-101purple_mensuracao-1536x768.png 1536w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/01\/Ativo-101purple_mensuracao-2048x1024.png 2048w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/01\/Ativo-101purple_mensuracao-18x9.png 18w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/blog.purplemetrics.com.br\/en\/modelos-de-atribuicao-no-marketing-por-que-e-hora-de-repensar-a-mensuracao-de-resultados\/\" target=\"&quot;_blank&quot;\">\n\t\t\t\tModelos de atribui\u00e7\u00e3o no marketing: por que \u00e9 hora de repensar a mensura\u00e7\u00e3o de resultados\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>O marketing ainda se ilude com a ideia de que \u00e9 poss\u00edvel medir e atribuir &#8220;tudo&#8221; usando touches digitais. Chegou a hora de evoluir essa<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/modelos-de-atribuicao-no-marketing-por-que-e-hora-de-repensar-a-mensuracao-de-resultados\/\" aria-label=\"Read more about Modelos de atribui\u00e7\u00e3o no marketing: por que \u00e9 hora de repensar a mensura\u00e7\u00e3o de resultados\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tContinuar lendo  \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4419 post type-post status-publish format-standard has-post-thumbnail hentry category-sem-categoria\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/tres-conselhos-sobre-planejamento-e-metricas-de-marketing-para-2025\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1200\" src=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/01\/Ativo-99purple_conselhos.png\" class=\"attachment-full size-full wp-image-4420\" alt=\"Tr\u00eas conselhos sobre planejamento e m\u00e9tricas de marketing para 2025 Bruno Capelas - Purple Metrics\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/01\/Ativo-99purple_conselhos.png 2400w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/01\/Ativo-99purple_conselhos-300x150.png 300w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/01\/Ativo-99purple_conselhos-1024x512.png 1024w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/01\/Ativo-99purple_conselhos-768x384.png 768w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/01\/Ativo-99purple_conselhos-1536x768.png 1536w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/01\/Ativo-99purple_conselhos-2048x1024.png 2048w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2025\/01\/Ativo-99purple_conselhos-18x9.png 18w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/blog.purplemetrics.com.br\/en\/tres-conselhos-sobre-planejamento-e-metricas-de-marketing-para-2025\/\" target=\"&quot;_blank&quot;\">\n\t\t\t\tTr\u00eas conselhos sobre planejamento e m\u00e9tricas de marketing para 2025\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Ano novo, vida nova: como come\u00e7ar (ou seguir) a temporada com boas pr\u00e1ticas para sua equipe de marketing, sem esquecer da estrat\u00e9gia de neg\u00f3cios da empresa.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/tres-conselhos-sobre-planejamento-e-metricas-de-marketing-para-2025\/\" aria-label=\"Read more about Tr\u00eas conselhos sobre planejamento e m\u00e9tricas de marketing para 2025\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tContinuar lendo  \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4399 post type-post status-publish format-standard has-post-thumbnail hentry category-sem-categoria\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/como-branding-pode-contribuir-com-performance\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1200\" src=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/Ativo-98purple_branding_e_performance-1.png\" class=\"attachment-full size-full wp-image-4401\" alt=\"Purple Pills - Purple Metrics - Como branding pode contribuir com performance\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/Ativo-98purple_branding_e_performance-1.png 2400w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/Ativo-98purple_branding_e_performance-1-300x150.png 300w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/Ativo-98purple_branding_e_performance-1-1024x512.png 1024w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/Ativo-98purple_branding_e_performance-1-768x384.png 768w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/Ativo-98purple_branding_e_performance-1-1536x768.png 1536w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/Ativo-98purple_branding_e_performance-1-2048x1024.png 2048w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/Ativo-98purple_branding_e_performance-1-18x9.png 18w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/blog.purplemetrics.com.br\/en\/como-branding-pode-contribuir-com-performance\/\" target=\"&quot;_blank&quot;\">\n\t\t\t\tHow Branding can Contribute to Performance\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>From execution to strategy, including campaign development and media use, the expertise of those who work with the brand can greatly help the more \"rational\" side of marketing.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/como-branding-pode-contribuir-com-performance\/\" aria-label=\"Read more about Como branding pode contribuir com performance\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tContinuar lendo  \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4373 post type-post status-publish format-standard has-post-thumbnail hentry category-sem-categoria\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/como-mensurar-o-trabalho-de-influenciadores-muito-alem-de-utms-e-cupons\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1200\" src=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/Ativo-95purple_mensurar_influencers-1-1.png\" class=\"attachment-full size-full wp-image-4376\" alt=\"Como mensurar o trabalho de influenciadores \u2013 muito al\u00e9m de UTMs e cupons\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/Ativo-95purple_mensurar_influencers-1-1.png 2400w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/Ativo-95purple_mensurar_influencers-1-1-300x150.png 300w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/Ativo-95purple_mensurar_influencers-1-1-1024x512.png 1024w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/Ativo-95purple_mensurar_influencers-1-1-768x384.png 768w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/Ativo-95purple_mensurar_influencers-1-1-1536x768.png 1536w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/Ativo-95purple_mensurar_influencers-1-1-2048x1024.png 2048w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/Ativo-95purple_mensurar_influencers-1-1-18x9.png 18w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/blog.purplemetrics.com.br\/en\/como-mensurar-o-trabalho-de-influenciadores-muito-alem-de-utms-e-cupons\/\" target=\"&quot;_blank&quot;\">\n\t\t\t\tComo mensurar o trabalho de influenciadores \u2013 muito al\u00e9m de UTMs e cupons\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Contratar produtores de conte\u00fado pode ter diversas finalidades, entre conquistar audi\u00eancias e humanizar a marca, mas muita gente ainda s\u00f3 mede o resultado com vendas<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/como-mensurar-o-trabalho-de-influenciadores-muito-alem-de-utms-e-cupons\/\" aria-label=\"Read more about Como mensurar o trabalho de influenciadores \u2013 muito al\u00e9m de UTMs e cupons\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tContinuar lendo  \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4369 post type-post status-publish format-standard has-post-thumbnail hentry category-sem-categoria\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/biblioteca-purple-metrics-indicacoes-de-livros-para-a-temporada-de-verao\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1200\" src=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/Ativo-93purple_livros_verao-1.png\" class=\"attachment-full size-full wp-image-4371\" alt=\"Biblioteca Purple Metrics: indica\u00e7\u00f5es de livros para a temporada de ver\u00e3o\" srcset=\"https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/Ativo-93purple_livros_verao-1.png 2400w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/Ativo-93purple_livros_verao-1-300x150.png 300w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/Ativo-93purple_livros_verao-1-1024x512.png 1024w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/Ativo-93purple_livros_verao-1-768x384.png 768w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/Ativo-93purple_livros_verao-1-1536x768.png 1536w, https:\/\/blog.purplemetrics.com.br\/wp-content\/uploads\/2024\/12\/Ativo-93purple_livros_verao-1-2048x1024.png 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/blog.purplemetrics.com.br\/en\/biblioteca-purple-metrics-indicacoes-de-livros-para-a-temporada-de-verao\/\" target=\"&quot;_blank&quot;\">\n\t\t\t\tBiblioteca Purple Metrics: indica\u00e7\u00f5es de livros para a temporada de ver\u00e3o\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Seja no transporte p\u00fablico, na beira da piscina ou no sof\u00e1 de casa, aproveitar o recesso para uma leitura t\u00e9cnica ou uma nova narrativa \u00e9 uma baita ideia \u2013 e aqui est\u00e3o as nossas dicas<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/blog.purplemetrics.com.br\/en\/biblioteca-purple-metrics-indicacoes-de-livros-para-a-temporada-de-verao\/\" aria-label=\"Read more about Biblioteca Purple Metrics: indica\u00e7\u00f5es de livros para a temporada de ver\u00e3o\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tContinuar lendo  \u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t<span class=\"e-load-more-spinner\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-spinner\"><\/i>\t\t\t<\/span>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"6\" data-next-page=\"https:\/\/blog.purplemetrics.com.br\/en\/wp-json\/wp\/v2\/pages\/1638\/page\/2\/\"><\/div>\n\t\t\t\t<div class=\"e-load-more-message\">No more posts to show<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-1638","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.purplemetrics.com.br\/en\/wp-json\/wp\/v2\/pages\/1638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.purplemetrics.com.br\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blog.purplemetrics.com.br\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blog.purplemetrics.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.purplemetrics.com.br\/en\/wp-json\/wp\/v2\/comments?post=1638"}],"version-history":[{"count":80,"href":"https:\/\/blog.purplemetrics.com.br\/en\/wp-json\/wp\/v2\/pages\/1638\/revisions"}],"predecessor-version":[{"id":4907,"href":"https:\/\/blog.purplemetrics.com.br\/en\/wp-json\/wp\/v2\/pages\/1638\/revisions\/4907"}],"wp:attachment":[{"href":"https:\/\/blog.purplemetrics.com.br\/en\/wp-json\/wp\/v2\/media?parent=1638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}